Communications
“What another amazing season it’s been”
Social Media
Our social media platforms continue to be an effective communication strategy showing growth in total audience and reach per post.
Our public Facebook account Woolamai Beach SLSC has grown by 400 followers this season to hosting over 4,000 followers, continuing to be one of , if not the largest Facebook platform for a Victorian club.
The woolamaislsc public Instagram account has continued to grow to just over 1800 followers. It’s great to be able to document patrols and social events showing everyone what goes on at Woolamai on both a professional and fun level.
The club’s LinkedIn account exhibited consistent posting of member achievements and the newsletters and will have a greater focus on member profiles and acknowledgements in the coming season to showcase our wonderful members.
TikTok
The club’s TikTok account has continued to be active in the background showing some of the more fun stuff we get up to at Woolamai with board paddles, course footage and just an overall behind the scenes.
The possibilities are endless with social media and we’re always looking for help whether it’s taking photos on patrol, writing posts, making stories or whatever you want to do. There’s a heap of different ways you can help out and put your own personal spin on it.
A special thank you to Erin Close for once again doing an amazing job with our social media.
Member communication
Member communication continued to be a strong staple of the communications portfolio.
The Weekly update gets sent out every Thursday and consists mainly of upcoming training courses, club events, LSV events and general opportunities that members might be interested in.
The Monthly newsletter was great to be able to share what’s been going on in the club the past month, with a focus on member achievements, completed courses and an overall reflection on the Month.
A special thank you to Terry Aslanidis for his help during the season and ensuring our members are informed of all available opportunities.
Club Website
The club website had a few minor changes but nothing too significant this season. We’re always looking for helpers and new ideas here so please reach out!
Bass Coast Series
Bass Coast Series has had it’s best year overall with record numbers in all 3 events. Our marketing and communication was by far the best it’s been over recent years with constant reminder emails to the mailing list and solid templates in place to follow for future years.
I’m really looking forward to the next few years, expecting communication to get only better with time and another record year in 2025!
After 3 years on the board in the Communications portfolio, I’ve decided to step down from the role. I’ll still remain around the club and continue helping out with Bass Coast Series, however will leave my directorship for someone else to claim.
Communications is one of those portfolios that really is what you make of it. I started as a 19 year old with little experience and knowledge but decided to implement the weekly updates and newsletters as my way of providing a one stop shop to members for their information and updates about the club and broader life saving community. There’s possibilities to do more with sponsorship, social media, merchandise and more. All it takes is someone with an idea who’s keen to learn and willing to give it a crack with the guidance of a very supporting board. Please reach out if you have any interest in taking on any parts of the role next year or any great ideas you want to see implemented in future seasons.
Ryan Box
Director of Communications